Copy Mechanic
Don't delete your existing copy—here's exactly how you repair it.
You're not sure what needs to change with your copy...
...but you know it's not "there yet."
Thing is, you've been tinkering with it for days...weeks...maybe even months!
And you're starting to wonder if it'll EVER sound right.
Many online business owners recognize the importance of great sales page and email copy.
The problem is, they don't know how to write it.
Because they aren't copywriters!
Maybe this is even you.
Many online business owners think that because they CAN write their own copy, that they should.
But there's a difference between writing copy...and writing copy WELL.
And that difference is knowing what's great about it...versus what needs to get switched out.
But in most cases, that's something only a professional copywriter would know.
So, this is what Copy Mechanic will teach you regarding your sales pages, daily emails, and email sequences.
Thing is, you've been tinkering with it for days...weeks...maybe even months!
And you're starting to wonder if it'll EVER sound right.
Many online business owners recognize the importance of great sales page and email copy.
The problem is, they don't know how to write it.
Because they aren't copywriters!
Maybe this is even you.
Many online business owners think that because they CAN write their own copy, that they should.
But there's a difference between writing copy...and writing copy WELL.
And that difference is knowing what's great about it...versus what needs to get switched out.
But in most cases, that's something only a professional copywriter would know.
So, this is what Copy Mechanic will teach you regarding your sales pages, daily emails, and email sequences.
Quick Little Copy Tune-Up
In this easy-to-digest course, you'll hear (and see) the small but crucial tweaks...
...that make all the difference to your finished sales page or email copy.
New word here.
Delete a phrase there.
Shine up the dull bits.
Find out exactly what to change.
And what to leave alone.
Become the professional copywriter your business needs.
Hear in-depth instructions for your sales pages and emails...
...with advice that applies to any copy you have your hand in.
Discover the...
- Easy-to-follow framework that results in outstanding headlines every single time.
- Big secret behind the "real" job of your subhead.
- "Fun" approach you're taking with your CTA...that is causing people to not buy.
- One simple word proven to increase email open rates by up to 40%
- Biggest mistake you can make with preview text
- Simplest, easiest, least difficult approach to ensuring your audience is captivated by every line of your email or sales page
- Way you can instantly win the hearts (and wallets) of your target audience
Plus a whole lot more
And to ensure you're "doing it right" with your own copy, there are examples, questions, and a whole lot more.
About Allison
You in??
If you're not a professional copywriter...
...but you're hellbent on writing your own copy, then Copy Mechanic is for you.
It's filled with tricks PROFESSIONAL COPYWRITERS USE when editing a client's copy.
So you can stop tinkering with your copy, trying to get it to work.
The videos inside this course will tell you EXACTLY why your sales page, daily email, and email sequence copy isn't working.
That headline that has been bugging you for WEEKS?
Fixed!
The copy that doesn't quite SOUND like you?
Suddenly on point!
A few small tweaks and suddenly, it's like a whole new email or sales page.
I know you think you need to delete it and start over.
BUT YOU DON'T!
You only need to understand what needs to change—and the WHY.
Which is what you learn inside copy mechanic.
FAQS ABOUT COPY MECHANIC
Q: Who is Copy Mechanic For?
A: Copy Mechanic is for business owners who are writing their own sales page copy and email copy for their service or product-based business. They're not professional copywriters. They're coaches, designers, Etsy shop owners, nurses, personal trainers, consultants, developers, resume writers, videographers, photographers, travel planners, home inspectors, architects, chefs, property managers, realtors, massage therapists, estheticians, interior designers, even planners, VAs, data entry specialists, voiceover artists, and others.
A: Copy Mechanic is for business owners who are writing their own sales page copy and email copy for their service or product-based business. They're not professional copywriters. They're coaches, designers, Etsy shop owners, nurses, personal trainers, consultants, developers, resume writers, videographers, photographers, travel planners, home inspectors, architects, chefs, property managers, realtors, massage therapists, estheticians, interior designers, even planners, VAs, data entry specialists, voiceover artists, and others.
Q: What does Copy Mechanic Include?
A: This course can be broken out into three segments: First, writing better sales pages. Second, writing better everyday emails (newsletters, check-ins, etc). And third, writing better email sequences (welcome, scrub, abandoned cart, launch). Also included are worksheets that will help you better understand if you're "doing it right."
A: This course can be broken out into three segments: First, writing better sales pages. Second, writing better everyday emails (newsletters, check-ins, etc). And third, writing better email sequences (welcome, scrub, abandoned cart, launch). Also included are worksheets that will help you better understand if you're "doing it right."
Q: Will Copy Mechanic work for me?
A: Yes! Every business needs well-written copy. Why? The truth is that if you're having a marketing problem, it is likely rooted in a copy problem. And if you don't want to hire a professional to write the copy for you, you owe it to your business to be educated on how to do it yourself. And that's what you learn in here. These aren't high-level lessons where you'll walk away wondering if you're writing your copy correctly. These are actionable tweaks you can make to your own sales pages and emails right now.
A: Yes! Every business needs well-written copy. Why? The truth is that if you're having a marketing problem, it is likely rooted in a copy problem. And if you don't want to hire a professional to write the copy for you, you owe it to your business to be educated on how to do it yourself. And that's what you learn in here. These aren't high-level lessons where you'll walk away wondering if you're writing your copy correctly. These are actionable tweaks you can make to your own sales pages and emails right now.
Q: How long is this course?
A: Copy Mechanic is divided into three segments, each with breakdowns of various sections of copy you'd find on sales pages or in emails. You can easily watch the entire course in a morning or afternoon. Lessons are also simple to apply, ensuring that you can have stronger copy at work for you within a day.
A: Copy Mechanic is divided into three segments, each with breakdowns of various sections of copy you'd find on sales pages or in emails. You can easily watch the entire course in a morning or afternoon. Lessons are also simple to apply, ensuring that you can have stronger copy at work for you within a day.
Q: How is Copy Mechanic different from other copy courses?
A: Other courses talk to you about how to write your copy. But the trouble with that is you have no idea if you're doing it correctly. You can only follow instructions and cross your fingers. But Copy Mechanic breaks down the copy you've already written. Then it goes one step further and explains exactly what you need to change so it's punchy and interesting for your audience. Copy Mechanic is not about starting from scratch. It's about taking your good bones and making them even BETTER.
A: Other courses talk to you about how to write your copy. But the trouble with that is you have no idea if you're doing it correctly. You can only follow instructions and cross your fingers. But Copy Mechanic breaks down the copy you've already written. Then it goes one step further and explains exactly what you need to change so it's punchy and interesting for your audience. Copy Mechanic is not about starting from scratch. It's about taking your good bones and making them even BETTER.
Q: What can I expect upon purchasing Copy Mechanic?
A: You will have access to the first segment right away. After the initial three day period, you will have access to the entire course.
A: You will have access to the first segment right away. After the initial three day period, you will have access to the entire course.
Q: What if the course doesn't work for me?
A: I'm confident that the information you learn inside Copy Mechanic applies across a variety of industries. But if you're not satisfied, I do offer a full refund as long as it is requested within 3 days or 72 hours. After that time, the full course is opened to you and refunds will not be given for any reason.
A: I'm confident that the information you learn inside Copy Mechanic applies across a variety of industries. But if you're not satisfied, I do offer a full refund as long as it is requested within 3 days or 72 hours. After that time, the full course is opened to you and refunds will not be given for any reason.
Q: How do I know if it's the right time to take Copy Mechanic?
A: Copy is part of your business. Whether you have a lot of it written or you're only getting started, it needs to be written well if it's to do what you want it to do—SELL! Sell your products. Sell your services. Bring in more revenue. Set you up for a secure financial future. So if you have a business that you are writing (or plan to write) the copy for then NOW is the time to take Copy Mechanic.
A: Copy is part of your business. Whether you have a lot of it written or you're only getting started, it needs to be written well if it's to do what you want it to do—SELL! Sell your products. Sell your services. Bring in more revenue. Set you up for a secure financial future. So if you have a business that you are writing (or plan to write) the copy for then NOW is the time to take Copy Mechanic.