What Taylor Swift has in Common with Your Copy

Hello.

My name is Allison Janda-Brown and I am a huge Taylor Swift fan.

And today we're going to talk about what my beloved Tay-Tay has in common with your copy.

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Taylor Swift is constantly reinventing herself.

But no matter how many times she has reinvented herself, she only seems to get more popular.

Now that does not mean that she does not lose people along the way.

There are times that she has maybe rebranded herself for instance, when she went from being a country artist to a pop artist.

When everything was going down with Kanye West and Kim Kardashian, and she did the whole Reputation era.

Listen: You have not now nor will you ever be the same person you were yesterday. 

That's how it SHOULD be.

And as you grow and change, so TOO will your business!

These changes may cause you to lose some followers.

But it's important to stay true to yourself, always. Especially in terms of your copy your brand and your voice.

Because when you remain completely true to yourself, when you remain completely authentic and transparent—especially with your followers--that is how you maintain an audience that loves you, supports you, and wants to buy EVERYTHING you're selling.

So, keep in mind that it is okay to reinvent. It is okay to update what it is that you do. It is okay to update what it is that you offer. It's okay to completely transition as a business owner into a totally new product line or industry.

Stay true to you.

Because you're going to lose followers along the way no matter what.

They'll outgrow you.

They'll already have your resource.

They'll change who THEY are and that means they're no longer aligned to your brand.

And that's okay.

There are still people out there that want what you're selling.

Likely thousands or even millions of people that still have yet to find you and all of the wonderfulness that you have to offer.

So today's lesson is to stay true to yourself.

And if you are hesitating to release something if you are hesitating to make a big change in your business because you're worried about what people are going to think of you.

To you I say...think of Taylor Swift!