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Hello. My name is Allison Janda-Brown and I am a huge Taylor Swift fan. And today we're going to talk about what my beloved Tay-Tay has in common with your copy. Let's talk top of funnel!
This the widest point of your funnel, where all of your leads initially come in. Some of these leads will be qualified leads--that is, leads aligned with what it is that you are trying to sell. These are the people that are most likely to move further down into your funnel until they finally make a purchase. But how do you get them to come into your funnel in the first place? Let's talk about it! You've come across yet ANOTHER post by someone who has hit that 6 or 7-figure mark.
And you don't get it! You're working so hard. You're putting in so many hours. Why are things not coming together for you? Well...one reason could be your lack of automation. Let's talk what automation is and how it can help you scale. The time is running out email.
What is this and why are they so important to launch sequences? Let's talk a little bit about it. There's a way to send a follow-up email.
And there's a way to NOT send a follow-up email. But I'll bet you're doing the latter. Watch this brief video about how to send a follow-up email that generates a response. Moneky mind.
We all have it. If our brain thinks it can anticipate the words that are coming up next, it starts to skip things. Then it gets bored. And then you "x" out. So how do you write in such a way that you keep the brains of your potential clients and customers fully engaged? We're about to discuss a super sexy topic.
List segmentation. And...even sexier...how you could be burning out your email list by not practicing this important task. You're wanting to grow your email list. But the problem is, you have no idea where to begin.
Try a lead magnet. The agency world is one in and of itself. But despite how much my inner entrepreneur rebelled against impossible standards, 70 hour work weeks, and unlimited PTO that I could never take, there were a few lessons I managed to pick up in that quick resume blip.
Namely that you should not use filler words in your copy. What are filler words? I'm glad you asked. Let us talk about a marketing concept that blows people's minds when they don't
realize that it exists. Maybe on some level, they knew that it existed, but they didn't actually apply it to their business. And then once they learned about it, and they started applying it, it's CRAZY how quickly their business can change RE: growth! |