Birds aren't born knowing how to fly.
For some species of bird, the process of learning how to take wing can go on for weeks.
Take eagles for instance. They nest in the highest tree in their territory. Or maybe their nest is built on a cliff or atop a bunch of rocks. The point of course being that, that nest is friggin' high. And it's more than a little scary to look down. Especially if you're some puny eaglet with no flight experience. Or at least, you'd think it'd be terrifying.
But here's the thing: that puny eaglet has NO IDEA that there is ANY OTHER (read: SAFER) place to be holed up, packing on the pounds as well as the feathers.
And so one day, the eaglet decides he's going to start hopping around in his nest, gaining strength and confidence in his movements. Maybe he'll flap his wings, too.
Eventually he hops out of the nest and jumps from branch to branch, flapping like crazy. Although it's not exactly flapping. It would hardly keep our little eaglet afloat were he to say, fall from his branch or cliff or rock.
But then...THEN...after weeks of coordinating his movement and balance, that baby bird is ready to FLY! How? Through imitation of course! Because the best way to learn anything is by imitating someone who has been there, done that successfully. And if anyone knows how to own the sky it's a freaking full-grown, badass eagle.
Now, when it comes to marketing your self-published book, you're not in the same place as that little eaglet, high above enemy territory, with zero to fear.
You KNOW that the safer thing to do with your marketing is to play it smart with your budget. To market your book when it's convenient to your schedule. To not get your hopes up about potential sales.
And yet...there's still a tiny ember burning inside you. Isn't there?
Because the truth is, you DO wish you had a huge marketing budget. And you do want to market your book full-time instead of plugging away at your old 8-5 at the data facility. And you do want to get your hopes up about potential sales—only to have those sales exceed your wildest imaginings.
So you need someone who has been there before. You need someone you can imitate.
And I'm ready to teach you how to fly.