Birds aren't born knowing how to fly.
For some species of bird, the process of learning how to take wing can go on for weeks.
Take eagles for instance. They nest in the highest tree in their territory. Or maybe their nest is built on a cliff or atop a bunch of rocks. The point of course being that, that nest is friggin' high. And it's more than a little scary to look down. Especially if you're some puny eaglet with no flight experience. Or at least, you'd think it'd be terrifying.
But here's the thing: that puny eaglet has NO IDEA that there is ANY OTHER (read: SAFER) place to be holed up, packing on the pounds as well as the feathers.
There are very few writing assignments that make me shudder. Since the age of five, I’ve written short stories, newspaper columns, magazine articles, ad copy, photo captions and more. Despite this, I’m constantly a student. Frankly, you could master every rule in the English language but be a terrible writer. In my opinion, it isn’t how well you understand a language – it’s about continuously challenging yourself to use it differently.
Has a writing assignment ever arisen that felt – impossible? For me, writing 10,000 words is not nearly as difficult as writing a 500-word SEO article. I wish I were joking.
You’re familiar with the throbbing headache that comes along with learning how to market your books.
There’s so much industry jargon!
And learning marketing terms can feel a lot like learning a new language.
You guys, I tried so hard to learn Italian. But shy of moving to Rome for a year, I don’t see it happening. Because language is hard.
But when it comes to becoming a bestselling self-published author, you have to learn the (often unsexy) language of marketing. Because when you understand the terminology and what it means for your book ads, you can generate better results.